Rawlings Experience

With the relocation of its world headquarters to Westport Plaza in Maryland Heights, Missouri, Rawlings Sporting Goods unveiled the Rawlings Experience—a dynamic retail destination designed to bring the brand to life.

To elevate the presentation of its apparel, Rawlings partnered with M&E to create a bold, eye-catching fixture program that captures attention and drives engagement. The result is a modern, highly flexible merchandising environment that empowers the Rawlings team to seamlessly adapt layouts, highlight key products, and refresh the in-store experience with ease.

This innovative fixture solution not only enhances visual impact but also reinforces the brand’s commitment to performance, style, and innovation at every touchpoint.